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PACIFIC CYCLE SUPPORTS MADISON MAYOR?S PLATINUM BICYCLE CITY CHARGE Madison, Wis. -- January 10, 2007 -- Pacific Cycle, the leading bicycle supplier in the U.S. and the owner and distributor of popular bicycle brands including Schwinn, Mongoose, and GT Bicycles, is supporting Madison's charge to become a Platinum-rated "Bicycle Friendly Community." Pacific Cycle, a Dorel Industries Inc. company (TSX: DII.A DII.B; NASDAQ: DIIB), has provided funds to help the Madison?s Platinum Biking Committee create a bicycle plan that, once implemented, will take Madison to a new level in biking. ?We?re committed to promoting cycling, and making the Madison community even more healthy and environmentally conscious is a priority for Pacific Cycle,? said Jeff Frehner, CEO of Pacific Cycle. ?We are fortunate to live in a place that is so bicycle-friendly, and with a few adjustments we can be one of just two Platinum-level Bicycle Friendly Communities in the U.S.? The League of American Bicyclists administers the Bicycle Friendly Community Campaign, assigns levels from Bronze to Platinum to recognize communities that are improving conditions for bicyclists and bicycling. Currently, Davis, California is the sole Platinum-rated Bicycle Friendly Community. Madison is one of seven Gold-rated Bicycle Friendly Communities. A Bicycle Friendly Community provides safe accommodation for cycling and encourages its residents to bike for transportation and recreation. ?Madison has long been recognized as a great city for bicycling,? said Madison Mayor David Cieslewicz. ?With the support of community partners like Pacific Cycle, we?re confident that we can make Madison the most bicycle-friendly city in the nation.? The League of American Bicyclists has awarded twelve coveted Bicycle Friendly Community designations. The award, given at levels from Bronze to Platinum, recognizes those communities that are improving conditions for bicyclists and bicycling. See the awarded communities here. The BFC program was initiated in 2003 and has since received applications from more than 150 communities. Designations have been awarded to 63 cities and counties. Applicants complete a detailed on-line form with numerous questions in five key areas: engineering, education, encouragement, enforcement, and evaluation/planning. Local cyclists, national experts, and League staff review the applications. << Back to List Back to Top |
